We did a deep dig session to understand the Client’s Brand Persona to tailor her website to reflect her image in an authentic fashion. We also helped her to narrow down her focus on what are the key objectives that she would like to achieve through her website and what are her key unique service propositions that her clients could benefit from. We narrowed down to 4 sharply focused categories and then re-organized her entire work portfolio, which was haphazardly strewn around from past 10 years of her work and achievements, into 4 easy to navigate relevant categories. We color coded the categories for easy navigation and added striking call to action buttons to encourage users to browse and discover her services, her work portfolio, and her value proposition.
We also did relevant keyword research to identify the right keywords that her business should be discovered for on Google Search engine and did on page Search Engine Optimization (SEO) to help her rank in Google.
We optimized her website images and videos for better loading speed and over all user experience.