See how we generated 500+ high quality leads for our client within a span of a month with minimal ad spend through personalized engaging content and Facebook Messenger Chatbot Marketing Lead Funnel.
Client was facing the challenge of a setback to her business due to the global pandemic and a circuit breaker situation in Singapore, which involved physical make up appointments which the client would deliver in person. That was not possible to do during the pandemic and CB situation.
We advised client to pivot her strategy from selling physically to move to an online model and focus on building a deeper connection with her target audience in a personalized way using online channels. Do not Sell, we advised her, instead, build good will and deepen your relationship and nurture your leads to increase the Know Like and Trust factor.
We designed campaigns via lead magnets such as FREE Makeup Tutorials that would benefit her target audience and helped her to get set up with Zoom Sessions and Facebook Live. We also created the backend Facebook Messenger Chat based lead funnel using ManyChat to collect leads data and gain subscribers to her Messenger Bot and automatically add them to her Email List and Facebook Custom Audience for future nurturing and re-targeting.