How Much Does it Cost to hire Social Media Marketing Services in Singapore in 2020?
How Much does it cost to hire Digital Marketing Servicies in Singapore? If this is a question that concerns you, look no further. In this updated 2020 guide, we share with you what it costs to hire a digital marketing service provider in Singapore. We break it down in various categories. Check it out to get a sense of whether the price quoted to you is within the industry range or not. We want to provide you with a definitive guide on costs for social media marketing in Singapore in 2020 so that you can benchmark your marketing budgets for your business against the prevailing market rates. It is important to have this information in order to make informed decisions for your own digital marketing needs in 2020 as a business owner and entrepreneur. We have taken the trouble to research and compile this resource for you for FREE. I hope you like using it and hope it helps you in making sound decisions for your business goals and objectives.
How Much Does it cost to do Social Media Marketing in Singapore in 2020?
The cost of hiring social media marketing agency for all your social media marketing needs will range from $1000 a month up to $20,000 a month in Singapore.
Singapore’s population is around 5.8 million people, and out of these 3.3 million people are social media users. More than 40% of internet users in Singapore make purchases online. It is important for you to be doing Social Media and Digital Media Marketing in Singapore because consumers prefer to spend time on the internet prior to making purchase decisions. They check out reviews and ratings on social media channels. If you are not out there, you are probably not making a sale.
Let’s look at the breakdown of what it really costs to do Social Media Marketing and Digital Media Marketing in Singapore.
We have broken down into sections how much does it cost to hire digital marketing services in Singapore in 2020 topic wise. Click the links to go to the relevant section:
How Much does it cost for Facebook Ads and Facebook Marketing services in Singapore in 2020?
Budget your costs for Facebook Ads based on the following estimates –
Facebook Ads Cost per Click (CPC) – Average Cost $ 1.10
Facebook Ads Cost per 1000 Impressions (CPM) – Average Cost $ 7.30
Facebook Ad Creatives – Post Graphics – Cost May Vary from $25 per hour to $ 150 per hour depending on the complexity of design and quality and experience levels.
Facebook Ads management as a service – Average Cost $ 500-$2000 per month or 20% of your total ad spend per month whichever is higher.
Facebook is the most popular social media channel in Singapore with 82% of the population using this channel. However, the channel has evolved significantly now such that in the newsfeed it is extremely unlikely to get eyeballs through organic posts on Facebook Pages. It has become a pay to play platform. So without spending on Facebook Ads, chances of your content being discovered on the newsfeed are very low. Budget for Facebook Marketing when figuring out how much cost for digital marketing should you allocate for your 2020 plan.
How much does it cost to hire LinkedIn Marketing and Ad Services in Singapore in 2020?
Cost of Ads on LinkedIn – Minimum Bid – Approximately $ 2
Cost of Ads on LinkedIn per 1K impressions (CPM) – Approximately $ 7-9
Cost of Ads on LinkedIn per Click (CPC) – Approximately $ 5-6
Cost of Hiring a LinkedIn Marketing Service provider, agent or freelancer – $ 200 – $ 2000 per month
LinkedIn is a great platform to build your Brand’s Thought Leadership and Authority as Subject Matter Expert in the professional space. Here you can network and connect with other entrepreneurs and businesses and even do B2B lead building efforts. Conisder this platform when setting budgets for how much costs to allocate for digital marketing in 2020.
How much does it cost to hire an Instagram Influencer in Singapore in 2020?
Instagram influencer rates in Singapore in 2020 are as follows:
Rates (Per Instagram Post)
2,000 to 10,000
$ 75 to $ 250
10,000 to 50,000
$ 250 to $ 500
50,000 to 100,000
$ 500 to $1,000
100,000 to 500,000
$ 1,000 to $ 3,000
500,000 and above
$ 3,000 and above
The use of Local Instagram Influencers has tripled over the last year, with more brands going for collaborations. Any local influencer who has a following of more than 10k following can easily fetch up to $ 1000 per post.
The biggest segment for targeting through Digital Marketing in Singapore is 15–24year age group which comprises 87% of the Instagram users. You can hardly afford to ignore this wonderful platform. Especially so if you are selling products that have a visual element to it. Example Fashion, Beauty, Food etc.
How much does it cost run Instagram Ads in Singapore in 2020?
Instagram Ads Cost per Click (CPC) in Singapore $ 1.4 to $ 1.5
Instagram Ads Cost per 1K impressions (CPM) in Singapore $ 6 to $ 7
How much does it cost to hire Instagram Marketing Services Singapore in 2020?
Cost of Hiring an expert to manage and run your Instagram Account do proper hashtag research and run Ads would range between $ 500 to $ 5000 per month depending on the scope of work and level of expertise involved.
Instagram posts with hashtags receive a whopping 70% more engagement than posts without hashtags. So, they’re more popular and more visible on Instagram than non-hashtagged posts. While many people use tools to get this done such as Hashtagify.me or apps such as Hashtag Expert for IG https://apps.apple.com/us/app/hashtag-expert-for-ig/id1256222789, however you cannot get a 100% result from these apps. The best is to do your own research for what works in your niche and business.
How much does YouTube marketing cost in Singapore in 2020?
A typical video ad costs between $.10 and $.30 per view, depending on your video quality, your targeting, and your overall goal. On average, businesses pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.
YouTube is transforming the way we discover content on the Internet. With more than 3 Billion searches per month, it is the biggest search engine 2nd only to Google itself, bigger than Bing, Yahoo, Ask and AOL put together.
We would recommend setting aside $3000 for YouTube Marketing including creation of the Channel/Content/Advertising.
Here is what we offer in our Package for YouTube:
YouTube Channel Set up NOT included
YouTube Channel Optimization with Image editing, resizing and customizing NOT included.
Branded Content Writing for YouTube Channel NOT included
Title/ Tag/Descriptions optimization included
Keyword Research 20 keywords included
Google Ads Set up if not already done included
Google Ads for YouTube $10 / day
Edit and optimize video for YouTube Ad and upload it on your channel included
Embed Your Video in blog post or website NOT included
How much does it cost to hire SEO services in Singapore in 2020?
It will cost you around $1000-$2000 per month to hire Search Engine Optimization SEO expert in Singapore. This should cover optimization for up to 50-100 keywords, on page optimization, Meta Tags and Titles, Optimization of robots.txt & Google Bot crawls, Creation & registrations of sitemap.xml, Google My Business Optimization, Image Optimization, link Redirect Audit, Internal link structuring and optimization and soliciting backlinks etc.
SEO jargon can be quite scary. However, we want to make it simple for you. Therefore we have put together a step by step guide on how you can implement SEO for your business in an easy and simple way. Check out our FREE guide here.
SEO being a long term strategy, you need to consider budgeting for SEO in deciding how much does it cost to hire Digital Marketing Services in Singapore 2020 for your specific business needs.
How much does it cost to hire Google Ads PPC services in Singapore in 2020?
The average CPC cost per click across all industries in AdWords on Google is $2.69 on search networks and $0.53 on display network, according to WordStream. We recommend setting aside a budget of $1000-2000 per month for Google Ads.
Google Ads can be super effective in getting your brand in front of the right audience at the right time, when they are searching on Google with an intent to find what they need. The quality of leads is high.
So if you have not leveraged Google Ads in your marketing mix as yet, consider them as a major component of how much does it cost for your business to hire Digital Marketing Services in Singapore in 2020.
How much does it cost to get Email Marketing Services in Singapore in 2020?
Cost of Email Marketing Services works out to $1 per lead. Cost of hiring an expert for email marketing services would range between $200 to $ 5000 per month depending on the complexity of work and experience of the expert.
Our Email Marketing Cost packages are as follows:
Set up Email Marketing Account in MailChimp or other tool of your choice
Design 3 templates for you with your brand logo
Design one Campaign per month for your leads database
Social Media and Website Integration with Emails
Email List Segmentation and Personalization of Campaigns not included
How much does it cost to get a website design done in Singapore in 2020?
The cost of website design and development in Singapore can range from $ 2000 for a basic static website with 6-8 pages for a modern mobile responsive website on WordPress Platform to $ 20,000 for a complex e-commerce website with payment integrations and multiple products and pages with dynamic content. In addition, monthly maintenance packages for websites can range from $ 250 to $ 2000 per month depending on the complexity of the work involved.
If you don’t own a website then website design cost will be a significant part of how much does it cost to hire Digital Marketing Services in Singapore 2020 for your business.
Our Packages for Website Design are as follows for WordPress Websites:
Basic Static Website with 5 pages
Your Content and Images
Your Domain Registration and Hosting cost
No Monthly maintenance
No Social Media Integrations.
No Email / Facebook Pixel / Google Analytics Integration
One Hour Training on How to use WordPress CMS to publish content and manage your website
How much does it cost to hire Facebook Messenger Chatbot Marketing experts in Singapore in 2020?
Chat Marketing or Conversation Commerce or Chatbots are the future of marketing and can cost you around $ 1000-$10,000 for initial set up depending on the complexity of the features and expertise of the service provider. Monthly Maintenance and Campaigns Management for Chat Marketing can cost you additional $ 250 per month to $ 5000 per month. Chatbots will be a key component of how much does it Cost for Digital Marketing Services in Singapore 2020 for your business.
With 3 Billion people using Messaging Platforms, Chat Marketing is the future. Reap the advantage of early adopter by adding this channel to your marketing mix to get 10x returns in terms of leads and conversion rates. We take pride in being experts in this cutting-edge technology which can help to differentiate your business from your competitors.
We have put together a FREE Ebook to show you how Messenger Marketing can be your secret magic sauce for success with your business marketing. Download it for FREE here.
Or you can check out our Video on IGTV and YouTube where we explain the benefits of using Facebook Messenger as a channel in your marketing mix.
I am digital marketer who is passionate about helping small businesses with 'out of the box' ideas to acquire new leads and customers leveraging digital marketing technology. I have a background in the fashion industry in marketing and merchandising with leading brands such as Tommy Hilfiger, J C Penney, and Li and Fung. I am a certified facilitator with ACTA certification from Singapore WDA. I provide consulting, digital marketing and training services to companies to help them make the most of digital marketing.