About Anjuli Gopalakrishna

Founder and Consultant

Digital Disruption is here to stay. Companies need to re-invent their people, products, and processes. They need to become frontline obsessed and innovate to stay in the game. Digital is a mindset and organizations can succeed in this new era only if they embrace this mindset and quickly learn the new rules of the game. I’m energized by innovation and by the empowerment of people and organizations to be the best versions of themselves.

Digital and Social Media Prowess

A glimpse of Training Workshops

Currently working on building Facebook Messenger Chat Bots for SMEs to help them strategize to reach their target audience in authentic, value adding, intimate way via Message Platforms. Check out this link for a tiny experience of how this cool technology works. Click this link. https://m.me/anjuligo?ref=Hello

Since 2015, I provide consultation to clients on auditing, assessing and formulating digital and social media strategy, create/curate content and messaging aligned with brand/business goals and objectives. Examples: Bangladesh Fashionology Summit, Bangladesh Denim Expo, Dhaka Apparel Summit, Bangladesh Apparel Exchange, Sustainable Apparel Forum, Denim Expert Ltd. etc.

I have been involved in designing, developing and conducting ‘on the job’ skills training and coaching workshops for apparel manufacturing and sourcing organizations since 2008. I bring the ‘industry insider’ perspective to the training interventions I create and deliver, thus making the experience more relevant and effective for my clients and trainees. I conducted workshops for companies like Texport Garments, Raymond Ever Blue Denim, Golden Seam Textiles, L M Sagar Exports in Bangalore, Hirdramani Industries in Colombo, Radnik Exports, Orient Fashions, Saivana Exports, Genus Apparel in Delhi, for international brands’ buying and sourcing offices like J C Penney Purchasing Corporation and Dollar General Liaison office in Delhi and for non-profit organizations like OGTC (Okhla Garment and Textile Cluster) in Delhi.

I was invited as a speaker to deliver sessions on ‘Skills Up-gradation for apparel merchandisers’ at International Conference for Apparel and Home Textiles (ICAHT) held at IHC, New Delhi, which was well received.

I worked as a trainer and consultant for Textile and Fashion Industry Training Centre in Singapore where I revamped their training contents on Global Sourcing, Production Tracking using Critical Path Method, Team Work in Workplace modules. I was also involved in developing training and assessment on Apparel Costing for senior executives at Li and Fung.

Prior to my journey as a trainer/facilitator, I gained a deep understanding of the Global Fashion Industry from my 10+ years of a corporate stint with Industry leaders like Li and Fung, Tommy Hilfiger India, J C Penney Purchasing Corporation, TCNS, and Pearl Global.

Accomplishments

I topped Delhi University in MA History from St. Stephens College, Delhi University. I was among the toppers in Delhi University for BA History Honors in Lady Shri Ram College, New Delhi.
My passion of learning and sharing knowledge to develop others led me to contribute several articles which are published in several industry specific web portals, magazines such as Fiber2Fashion.comOnline Clothing Study.com. I started a knowledge sharing platform using LinkedIn called Smart Merchants Club , which is now a 700+ members strong community for shared learning for industry professionals from all across the world.

I volunteer for Girls in Tech, Singapore by sharing stories to inspire women to join STEM careers. Check this link for my latest article contribution. I successfully dabbled in engaging kids in the age group of 5-13 years old in ‘hands-on’ / DIY STEM (Science, Technology, Engineering and Maths workshops which focused on kids making/building real-life projects, through my venture Kynkr. www.facebook.com/kynkr.

Skills

  • Digital Media Marketing – Foucsed on helping SMEs use new-age digital marketing strategy and tools to effectively increase their reach, engagement, and conversion amongst their target audience.

  • Consulting – Helped Garment Exporters and Sourcing offices improve employee productivity and instill the lean mindset. Currently focused on helping SMEs to effectively use new-age digital marketing strategy and tools to achieve their business objectives.

  • People Development –design, develop and deliver relevant ‘on the job’ skills training workshops, coaching and measure performance holistically.
  • Operational Excellence in managing and delivering on time in a multi-style environment by innovating on supply chain processes through application of project management concepts including critical path, risk management and lean principles.
  • Customer Service Focus in collaborating across multiple stake holders in global supply chain
  • Product Categories – Apparel – men’s / women’s / children’s, Home -soft lines and hard lines, Leather- apparel and accessories, tertiary products – fabrics and trims
  • Geographies – India, China, Bangladesh, Sri Lanka, Taiwan, Pakistan, Hong Kong (Supply side), US, Canada, Europe, Japan (Buy Side)